Content Growth
× AI Production

From editorial craft to AI-enabled production, I help tech brands turn complex ideas into content that scales.

What I do

Work at the intersection of content, growth marketing and AI production.

Content strategyGrowth marketing AI & AIGCData & analytics

Track record

9+

Years experience

5

Top companies

Who I've worked with

I've delivered content for leading Chinese internet and tech-media companies including ByteDance, 36Kr and Yuanfudao. I specialise in content strategy, multi-platform growth, and building AI content agents and analytics systems that scale production.

Nine years across leading tech-media companies, built on an engineering foundation.

🎓 Tianjin University

Self-built AI systems that power short-video production at millions of views.

Yuanfudao

100+

Short-video episodes

4M+

Cumulative UV

100K+

Avg views per video

Content-Creation Agent

An open-source agent that takes a video from idea to director-ready deliverables — topic research, scripting, storyboards and titles.

↗ github.com/hjxywangyl/explainer-video-scripts

AI Script-Writing Tool

A web app where content teams pull topics from sources, draft scripts with AI, and fact-check every claim against real reporting.

↗ script-workshop.pages.dev

Glass Frog: I'm invisible!

Porcupine: Don't bite!

Fruits full of oil

Pigments from insects

Automated Content-Performance System

An automated analytics system tracking a 290-episode content library across 11 series, powering topic decisions, content optimisation and team collaboration.

content-performance · dashboard

Automated content-performance system · SQL / GA / Excel-VBA · scroll to explore

Turning content into IP, campaigns and commercial growth. I build content programs that connect audience needs, brand messages and business goals across technology, science and business media.

IP Building

ByteDance

Expert knowledge, packaged into repeatable content IP. Courseware content project — "New Knowledge Ten Lectures".

↗ ↗

What I did

• Topic planning
• Expert coordination
• Courseware structure
• Script & content packaging
• Platform distribution

Impact

• 80M+ views
• Repeatable content formats
• Complex topics made accessible

Event Campaigns

36Kr

Consumer campaigns and B2B events, built through content and channels.

↗

Unexpected Welfare Bureau

Consumer brand campaign built around blind-box giveaways.

200K UV1,400+ joined100+ clients

What I did Campaign concept · Client recruitment · Brand selection · Promotional copy · Visual planning · User sign-up flow

↗

WISE New Trend Conference

B2B industry event for Greater Bay Area innovation.

50M+ reach150+ features1M+ heat

What I did Online communication plan · Content calendar · Event page messaging · Promotional channels · Host script · Post-event assets

Commercial Content Product

36Kr

36Kr's media resources, turned into a scalable B2B marketing service.

↗

36Kr Enterprise Account

Media resources turned into a scalable B2B marketing product — built from scratch.

1,000+ clientsRMB 1M+ revenue0→1 product

What I did Product structure · Pricing logic · Promotion plan · Lead flow · Sales handoff · Client delivery

Multi-platform matrices and viral campaigns, grown with real audience data.

Guokr

Guokr

Actions taken

• Viral content strategy around trending science
• Interactive campaigns & real-time hotspot series
• Data-driven content optimisation

430K+ / 6 mon10M+ total300M+ views

36Kr

36Kr

Actions taken

• Content marketing plans
• Training, manuals & content assessment
• Low-budget user-acquisition campaigns

76 accounts450K+ / 2 yrs